Pharmaceutical rep visits to doctors' offices will become a thing of the past as the industry adopts social media tools to market its products. Chapel Hill, North Carolina, company Pozen will be using a mainly digital marketing strategy when it takes its latest drug to market.
GSK Levitra commercials and the pharma giant's overall approach to advertising is now under review. The company's top U.S. executive says that while the erectile dysfunction drug treats a valid medical condition, the subject matter may not be appropriate for a broad audience.
Greenway Health blends smart technology with human expertise to elevate revenue cycle.
GlaxoSmithKline's President of North American Pharmaceuticals Deirdre Connelly says that although the pharma industry once wooed doctors with pads, pens and even more expensive gifts such as trips, it's now time to change how drug companies market and promote their products.